Olympus Digital Cameras
Olympus was founded in 1919 as Takachiho Seisakusho, a company originally making microscopes and thermometers. It was not until 1921 when the company changed its name to Olympus which was also the brand name of the first camera that it produced in 1936. In 1941, the company was further renamed Olympus Optical.
Olympus Digital Cameras are considered one of the world’s best selling cameras for several decades. In fact, the Olympus Digital Cameras made some impressive milestones including the first 35mm film camera with a lens-shutter system.
These cameras also introduced the first compact weather-proof cameras in 1986. Moreover, the Olympus Digital Cameras were the first to have the L-shaped film SLR cameras. Indeed, Olympus Digital Cameras have made some marks in the history of cameras.
In 2007, the Olympus Digital Cameras ranked fourth in the greatest number of digital cameras sold worldwide. According to Techno Systems Research, Olympus Digital Cameras were able to sold 11.8 million cameras which allocate 9% of the total camera sales for that year.
Today, a wide range of cameras are offered by Olympus Digital Cameras which include the SLR, and the Consumer Cameras. Moreover, a great variety of camera accessories ranging from lenses, filters, external flashes, and batteries among others are also available in the market.
Some of the most favored Olympus Digital Cameras include the Olympus E-3, Olympus FE-5010, and Olympus Stylus 6000. The Olympus E-3 features an 11-point array, a greater magnification capacity, and easier framing and focusing mechanisms. On the other hand, the FE-5010 is a 12-megapixel camera with a 2.7-inch LCD display with 230,000 dot resolution.
Finally, the Stylus 6000 has a 3D accelerometer in the body which is used as an input method to the camera. It also employs a high contrast detection autofocus system.
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Nikon Digital Cameras
Nikon has established a track record of producing precision cameras ever since its foundation in 1917 in Tokyo, Japan. Although the company started out as a producer for camera lenses in 1932, Nikon decided to expend its products to film cameras in 1948.
The Nikon I was then introduced in the market as the first camera produced by the company. Since then, a wide range of cameras have been manufactured by Nikon.
Nikon Digital Cameras are recognized for its power and precision. Moreover, the first single lens reflex camera produced by Nikon in 1959 was one of the first cameras to feature interchangeable parts.
It was not only in the early 1960’s though that Nikon started marketing the Nikkorex 8, which is a digital camcorder. Consequently, it was only in the mid 1990’s that Nikon produced their first digital still cameras.
These Nikon Digital Cameras were then introduced in the market as E2 and E2S and were marketed along with Fuji Photo Film. Ever since the inception of the Nikon Digital Cameras, there has been a great demand for these in the market causing the company to expend in different parts of the world. In fact, there are several Nikon companies based across the United States to date.
The more popular Nikon Digital Cameras available in the market include the SLR Cameras which fit into the D series of cameras. Another popular line of Nikon Digital Cameras is the Consumer line which is represented by the Coolpix cameras.
These cameras are made of thin bodies and come in bright colors. In addition , these are preferred by both intermediate and professional photographers.
Aside from the Nikon Digital Cameras, Nikon also produces related products such as film cameras, film scanners, and image editing computer software. Moreover, camera accessories for Nikon Cameras are also made available by the company.
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Pentax Digital Cameras
Pentax is a company founded in Tokyo, Japan in 1919. Originally, this company was called the Asahi Kogaku Goshi Kausha which was later on named Ashai Optical in 1939. During those times the company manufactured cameras and camera lenses. After the World War, the company was suspended for a few years until it started producing again in 1948.
In 1952, the first of the Pentax Digital Cameras was released. The Asahiflex camera is the first 35mm camera ever produced by a Japanese manufacturer. Since then, Pentax Digital Cameras has manufactured a number of camera lines and models. In 2002, Asahi was named Pentax, and it wasn’t after a few years later that Pentax began working with Samsung in their camera lines. In 2005, Pentax and Samsung released the Single Lens Reflex Digital Cameras, and other related products.
However in 2008, Pentax had a merger with Hoya Corporation of Japan, but retaining Pentax as the brand name until now. Pentax Digital Cameras ranked 11 th worldwide in the number of units sold in 2007 alone. Indeed, Pentax Digital Cameras have proven that their cameras are still among the most favored digital cameras in the world. Moreover, these cameras have been among the leaders in the production of digital SLR models and high ended lenses.
Today, aside from the film cameras in which Pentax is most famous for, the line of Pentax Digital Cameras is taken well in the market. Some of the most preferred Pentax Digital Cameras include the DLSR Models, and the Waterproof Models.
The DLSR Models are Pentax Digital Cameras that offer interchangeable lenses and great resolution. In addition, the DLSR models are those that come with the K designation as in PentaxK1000. The Waterproof models are carried by the Optio series with the W designation. These cameras are provided with waterproof, weatherproof, and dustproof bodies.
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Panasonic Digital Cameras
The best moments that anyone wishes to capture are best done using Panasonic Digital Cameras. Certainly, all special occasions and events in life are worth saving by using one of the best digital cameras ever produced in the market.
Panasonic Digital Cameras are produced by Panasonic, which was then named Matsushita, a company founded in Japan in 1918. Initially, the main products of Matsushita are fan insulator plates, two-way socket, and an attachment plug. For several decades, the company carried the brand name Panasonic until the company was changed officially to Panasonic in 2008.
There were various products manufactured by Panasonic over the past decades including bicycles, lamps, radios, and televisions. It wasn’t until the middle of 2000 that Panasonic began manufacturing digital cameras.
While the general brand name for these Panasonic Digital Cameras is Lumix, in Japan, Panasonic also manufactures digital cameras under the brand name Leica. Both of these two brands of Panasonic Digital Cameras carry similar features and design.
There are already a lot of various models of the Panasonic Digital Cameras that are out in the market. The most popular of these is the Zoom models of the Lumix cameras. These cameras contain large optical zoom lenses which fit in a couple of lines of cameras like the TZ and the ZS.
The Waterproof models of Panasonic Digital Cameras are as equally popular as well most especially for outdoor photo shoots. In addition, these cameras are also used in extreme photography.
On the other hand, the ultra thin models have become popular with the female population as well. Aside from the ultra thin body, these cameras have wide angle capabilities.
Recently, the Lumix line of Panasonic Digital Cameras started producing Lumix G, which is a high-end digital SLR camera with interchangeable lenses. Indeed, Panasonic Digital Cameras have gone a long way in digital technology.
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Fujifilm Digital Cameras
Although Fujifilm was first recognized as manufacturers of photographic films, the company has expanded its product lines to digital cameras as well.
The company’s decision of including the Fujifilm Digital Cameras into its product lines actually resulted as beneficial to the company. In fact, in 2007 according to the Techno Systems Research, Fujifilm Digital Cameras ranked eighth in the worldwide camera sales. This allocates approximately 6.2 percent of the total digital camera sales in 2007.
The brand name of the Fujifilm Digital Cameras is Finepix which includes in its line the point and shoot models, and the SLR models. The point and shoot models are considered as beginner’s cameras.
These cameras are equipped with automatic control settings for shooting photos. These settings make it a lot easier and convenient to use for those who are just starting to learn how to shoot photos. The digital single lens reflex cameras on the other hand are those that are being used by intermediate and professional photographers.
The first digital camera that was produced by Fujifilm Digital Cameras is the DS-1P, which was actually the first digital camera with a removable media.
Today, the Fujifilm Digital Cameras have proven to be reliable and highly innovated. In fact, most cameras that are preferred by photographers are Fujifilm Digital Cameras. Some of the most popular of its product lines include the Finepix A and J series. These cameras are ultra compact cameras which offer the basic features.
The other popular line of the Fujifilm Digital Cameras is the Finepix F models. While still maintaining the ultra compact design, these cameras carry at least 12 megapixels of resolution. These models also feature a CCD image sensor technology in their F200EXR series. The Z models on the other hand come with similar features, but in bright varied colors.
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Casio Digital Cameras
The famous Exilim cameras are actually part of the product line of Casio Digital Cameras. The Casio Digital Cameras are known for its ultra compact models.
Despite the fact that Casio Digital Cameras only produced its first digital camera in 1987, these lines of cameras have been recognized worldwide since then. In fact, in 2007 a research done by Techno Systems Research showed that Casio Digital Cameras ranked ninth in the greatest number of digital cameras sold worldwide.
Like the other digital camera manufacturers, Casio did not start out producing cameras as well. It is a known fact that Casio is a famous calculator and watch manufacturer since time immemorial. The company is still producing calculators and watches but has expanded its product line to mobile phones and digital cameras. In 2007, Casio Digital Cameras sold a total of 7 million units of digital cameras worldwide, proving that Casio has been a trusted name for some time now.
True to its thrust of spearheading impressive innovations, Casio Digital Cameras produced the first digital camera with an LCD monitor in 1995. Furthermore, it also produced the first wristwatch with a digital camera integrated in it in 2007. Moreover in 2002, the thinnest digital camera was introduced in the market by Casio. Lastly in 2008, the EX-S10 camera appeared commercially and was then the thinnest digital camera which contains over 10 megapixel of resolution. Indeed, Casio Digital Cameras has established important milestones in digital camera technology.
There are a variety of Casio Digital Cameras available in the market today. The famous Exilim series lead the pack as the most popular among these cameras. Under the Exilim series are the Exilim Card, the Exilim Zoom, and the High Speed Exilim. In addition, Casio also manufactures camera accessories including chargers, batteries, cases, cables, and memory cards.
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Digital SLR Cameras
Digital SLR Cameras are single lens reflex cameras that are already digitalized. These cameras use a mechanical mirror system in directing light from the lens to an optical viewfinder found on the back side of the camera.
Digital SLR Cameras are basically preferred by intermediate and professional photographers, because of the pentaprism technology that these cameras use which makes it very favorable for fast shooting.
The system that these Digital SLR Cameras uses provide a fast action photo made possible by a fast acting mirror and a shutter. The taking of pictures happens automatically in just a matter of milliseconds. In fact, for some cameras, photos can be taken 3-10 times in one second. Aside from this feature, Digital SLR Cameras are favored by professional photographers because the preview of framing near the moment of exposure is accurately provided. Moreover, there is a wide variety of interchangeable lenses that are procurable for the users.
Aside from these, Digital SLR Cameras consist of a larger sensor as compared to compact digitals. The large sensor allocates for the similar depth of field and picture angle to film formats. Although the term DLSR generally refers to 35 mm camera formats, other medium format cameras are also referred to as Digital SLR Cameras.
In the design of DLSR cameras, certain factors are being integrated into the product. These include the sensor size and image quality, digital medium format, mode dial, angle of view, and the depth-of-field control.
Today, there are various Digital SLR Cameras available commercially. A number of recognized manufacturers of cameras have produced their own versions of the DLSR.
The top five DLSR cameras in the market include Canon EOS Rebel T1i, Canon EOS Rebel XSi, Nikon D90, Canon EOS Rebel XS, and Nikon D300.
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Why Cameras Cell Phones Will Not Replace Digital Cameras In 2007
OK, I’m going to hold myself to a bold statement here and say that Camera Cell Phones will not replace Digital Cameras in 2007. In fact, make that – Will Not Replace Them EVER.
How do I know this? Well, I live in constant fear that whatever piece of technology I buy, will become obsolete a few months from whenever I buy it.
I believed this so strongly that I have not bought several items because I had convinced myself that that they will be useless and not supported in the near future.
My main reason for this is that I had been secretly convincing myself that the Mobile Phone was going to be the single electronic item that I, or anyone else, would need. And that all other electronic gadgets would be integrated with the mobile phone.
However, I recently caved in and acquired an iPod. I was initially holding out for a cell phone with a good MP3 player, but circumstances dictated otherwise.
All I can say now is that I can’t imagine using anything but an iPod for listening to MP3 on the move. I’ve been convinced by the marketing, advertising, design and most of all the branding of the iPod. Everything about the iPod is about listening to music on the move.
And that’s why a mobile phone with a digital camera will never be a Canon PowerShot SD600.
And likewise, a Nikon Digital Camera will never be a Nokia Mobile Phone. Nikon make cameras – Nokia make cell phones!
So here is my theory to back up my statement in the title. It’s all about Brand and Positioning.
Branding is like making a promise. Canon promise to make you the super-deluxe digital camera that will take photos better (or at least as good as) any other digital camera on the market.
Positioning is where Canon have placed themselves in the market. Think Canon, think Digital Camera (ok, and maybe printers too, but it’s all about producing quality imaging!)
Can you think of any company that will promise to make you mobile phone take pictures that are better than any produced by Canon or Nikon digital cameras?
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